1) Keep paragraphs short. People on the
Internet do not read....they scan. When the paragraph are
long, the words get jumbled in the mind of the reader and
you will lose them. Pretend everyone who reads your article
has ADD.
If it's too long, the reader will just
quickly disregard the paragraph and move on to much
easier-reading articles that are good to look at as
well as read. Paragraphs can be a single sentence,
sometimes even a single word! A good rule of thumb is
1-3 sentences and then create a new paragraph.
2) Use numbers or bullets. As each point is
stressed, numbers and bullets can quickly make the point
easy to remember and digest. Short bites of information
allows your readers the chance to digest it easier. As each
point, tip, guide or method is started with a bullet or
point, readers will know that this is where the tips start
and are being stressed.
Format your bullets and numbers with
indentations so that your article won’t look like a
single block of square paragraphs. Add a little bit
of flair and pizzazz to your articles shape. You'll
keep the interest of your readers.
3) Use sub-headings to sub-divide your paragraphs in the
page. Doing this will break each point into
sections but still would be incorporated into one whole
article. Since pages are scanned, headlines and
sub-headings are important. It will also make it easy for
the reader to move on from one point to another; the
transition will be smooth and easy.
By creating sections with headings and
sub-headings, you will never lose your readers
attention as well as the point and direction to where
the article is pointing.
4) Provide a good attention-grabbing title or
header. If your title can entice a person’s
curiosity you’re well on your way to keeping their interest
for the rest of the article. Use statements and questions
that utilize keywords that people are looking for. Provide
titles or headers that describe your articles content but
should also be short and concise.
Use titles like, “Lose 30 Pounds In 30 Days On
Strawberry Shortcake!”, or “How To Get Enthusiastic
Response --Even A Standing Ovation Every Time You
Speak!” .You could also use titles that can
command people, for example, “Make Her Yours In Six Easy
Steps”. These types of titles reach out to a
persons’ emotions and makes them interested.
Additionally, the "steps" type of
titles are especially attractive to people. That's
why you see so many of them.
5) Keep them interested from the start to the
finish. From your opening paragraph, use real life
situations and stories that can be adopted by the reader.
Use good descriptions and metaphors to drive in your point,
just don’t over do it.
Driving your examples with graphic
metaphors and similes would make it easy for them to
imagine what you are talking about. Use example, tell
the a story. This will make the experience
pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary
and insipid statements. Using specific facts and
figures can heighten your article because it makes it
authoritative. People are attracted to statistics.
7) Don't be too formal, it should be light and easy in
them and flow. Put your own personality into your
writing. Why else do people find fiction more fun than a
dusty, old math book? Be like a friendly teacher having a
little chat with an eager student. Let the passion for your
subject matter come through.
There you go! That should provide you a good foundation on
which to write articles that people eagerly want to
read.
Here's to your success!
Tony
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